Google Analytics referral spam has become increasingly popular in recent months because of its adverse effects. That has the ability to weaken your sites and their authenticity within minutes. A referral spam takes place when your website receives a large number of fake hits and spam bots. You might feel that those are legitimate hits, but they are actually not. Google Analytics referral spam is something you need to pay attention to as early as possible. It will get your site a lot of traffic, but that is good for nothing and can lead Google to disable your AdSense. It will not let you earn money on the internet as a marketer or businessman.
Frank Abagnale, one of the leading experts of Semalt, describes some secrets of referral spam blocking.
Check your Google Analytics every day
It is important to check your Google Analytics and prepare your reports every day. If your results seem to be unfamiliar or you feel that your site has been receiving fake traffic, this is the time to take measures. If your site receives odd traffic, you should think of blocking Google Analytics referral spam and all those IPs from where these referral programs have come. The people that run such websites know the tricks of getting their URLs show up in your Google Analytics data. They use a variety of techniques for this purpose, which range from malicious to deceptive. Most often, their goal is to get your site fake visits and traffic which is something you would feel to be legitimate. Based on their entries, they might damage your site and unlock its articles. One of the easiest ways to get rid of them is by enabling your cookies. Insert cookies on your site and always receive information from users, their profiles, and their devices whenever they visit your site.
Even when they look legitimate and reliable, helping you to come on the first page of Google, you should never rely on them and their results. They will provide you with specific codes and will ask you to insert those codes on your site. Staying away from all such tactics and tricks is important.
How to Filter Out Google Analytics Referral Spam
The filtration of Google Analytics referral spam can be done when you block all of these sites: monetizationking, rank-checker, cookie-law-enforcement, law-enforcement-check, social-buttons, fix-website-errors, keywords-monitoring-success, free-video-tool, magicdiet, ownshop, site-auditor, and other ones.
The good news is that you can block referral spam on a regular basis. You can also adjust your settings to prevent their arrival in future. Let me here tell you that most of the referral spam does not actually visit your site. In fact, it is a way to trick your AdSense and Google Analytics. The ghost visits mean your site doesn’t receive real people to read and check your content. Thus, it can affect your total sessions, time on the website, bounce rate and conversion rate. Majority of the site owners believe that Google Analytics referral spam is user-friendly, but it is actually not. It infects hundreds to thousands of websites every day, and there is no way to get rid of it by the whole. What you can do is block their IPs and create filters. Google has provided its users with a developer tool named as the Measurement Protocol. You can use this tool to check if your site is receiving legitimate traffic or not.